VITS will provide the hotels its established brand name, its expertise, training to existing staff and will improve the entire operations system
Tuesday 20-Dec-2011 | Mumbai
VITS – an established chain of Business Luxury Hotels belonging to Kamat Hotels India Limited (KHIL) having seven properties across the country is offering an opportunity to independent hoteliers to revive and grow their existing units.
There are a number of standalone hotels in Mumbai which are not doing good business due to lack of marketing budget and skills thereby often get exploited by the Online Travel Agents and other intermediates. By becoming VITS Franchisee, many standalone and unknown hotels can get an opportunity to be at par with an international hotel chain.
The whole franchise model has been devised keeping in mind the win-win situation for both VITS and independent hoteliers as owners will continue with the controlling and ownership of their hotel while VITS will provide them its established brand name, its expertise, training to existing staff and will improve the entire operations system which is proved to be full proof and successful with the VITS own hotels. Further, it also offers assured return with the Minimum Business Guarantee clause. Thus, this tie up will also help hoteliers increase their room rates and turnaround the existing property in a short span of time.
On the marketing front the franchisee hotelier will get all brand building support from VITS as VITS has prominent a presence in Print, Outdoor, Radio and TV Broadcast media (Running ad spots on about 21 national TV Channels and Radio) supported with strong loyalty card members. To ensure that franchisee unit becomes efficient and equipped with state of the art administrative facilities theVITS will provide them with Central Reservation Office, Software & GDS Code connecting to 1.1 lakh agents. What’ more, VITS’s ‘Pay for Performance Module’ will safeguard the interest of franchisee as under this model the ‘franchisee pays to VITS only for the bookings it receives. Thus, turning around and creating a complete new and profitable hotel business for the franchisee is assured.
While commenting on this franchise model Mr Vikram Kamat - Executive Director, KHIL said “Franchise business with VITS is a great opportunity for the hotel owners who are ambitious and want to revive their property without having to invest lakhs in brand building exercise as VITS - a reputed national brand comes with it. What’s more, during this challenging time, the franchise business is one of the safest and assured business opportunities available because it is a readymade business with instant success, instant consumers and instant support”.