The Kerala Travel Mart (KTM), a biennial expo to promote Brand Kerala, will be held at Le Meridien Convention Centre, Ernakulam from September 27 to 30. In its seventh year, KTM expects to host close to 900 delegates from 50 countries free of cost, said AP Anil Kumar, the state tourism minister.

"KTM expects participation by around 400 international buyers and sellers, and 1,000 domestic travel agents this year. Everything will be complimentary. We want to give them a fabulous experience. It will cost us anywhere between Rs 7-10 crore. Participants will be asked to choose from an array of products and hotels in Kumarakom, and north and central Kerala. The most number of picks will figure in their sightseeing and product sampling itinerary," said E M Najeeb, vice chairman, KTM.