Maharashtra Tourism Development Corporation (MTDC) celebrates ‘World Tourism Day’ on 27th September 2018 with UNWTO (United Nations World Tourism Organization) with an aim to promote ‘Tourism and the Digital Transformation.’ This is intended to emphasize the necessity for investment in latest digital technologies and develop entrepreneurship in travel and tourism sector.
In order to stay equiped with the global trends and growth in the digital sector, MTDC is constantly focusing on Content, Search Engine Plan and Online Destination Promotion by developing online goodwill through social media platforms such as Facebook, YouTube and Twitter. The objective of each social media platform is to engage with followers; keep them connected with developments and interact with people. Additionally, Paryatan Parv is celebrated across the state from 16th September 2018 to 27th September 2018. The idea is to spin around the importance of tourism among all stakeholders such as hoteliers, resort operators, tour operators and other trades to support the tourism sector in the state.
Similarly, to celebrate the true spirit of World Tourism Day, Maharashtra Tourism Development Corporation has announced the ‘Swachhata Hi Sewa Campaign’ on the vision of Hon’rable Prime Minister Shri Narendra Modi, carried out from 15th September 2018 to 2nd October 2018 at the several destinations across the state in Mumbai, Pune, Nashik, Ratnagiri, Nagpur, Aurangabad, Amravati and Ratnagiri.
Commenting on the occasion, Shri Jaykumar Rawal, Hon'ble Minister of Tourism & (EGS), Government of Maharashtra said, “I am pleased to celebrate World Tourism Day with the theme ‘Tourism and the Digital Transformation.’ It is crucial to adapt the digital transformation taking place across the globe. I believe digital platforms offer high level of engagement across different demographics and geographies which will help to connect and educate travellers from all over the world. The association in the recent past with Airbnb, Etihad, Jet Airways and Ola has assisted us to meet the growing demands of the travellers and to overcome the challenges faced earlier. Our sole aim is to provide the best possible experience for the travellers through the digital initiative.”
Shri Vijay Kumar Gautam (IAS), Principal Secretary, Department of Tourism, Government of Maharashtra added, “The World Tourism Day 2018 theme highlights the objective of Tourism and Digital transformation across the globe. The social media platforms are cost-effective as they create larger connectivity and visibility among the various stakeholders. Travel and Tourism companies are getting benefits through this, so we are also developing this aspect. Interactive website and Social media are developed for tech-savvy commuters who will have all the essential information with a click of a button.”
Commenting on the occasion, Shri Suhas Diwase, (IAS), Managing Director, Maharashtra Tourism Development Corporation (MTDC) said, “The travelling sector has gone through a paradigm shift, where the travellers are looking for a new experience every time they travel. The World Tourism Day' 2018 theme emphasizes the importance of digital transformation which will help the travellers to create a better experience with a click of a button. At MTDC, we always try to match up to ongoing trend and create a unique experience for the travellers whenever they visit Maharashtra.”