Tradeshow season in India ends on a vibrant note

OTM Mumbai is a resounding success, registers 25% growth

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The Bombay Exhibition Centre witnessed the grandest ever edition of OTM in the show’s history. Known for its focus on Indian outbound travel market, the show registered nearly 50% growth in its international segment further establishing its lead in the India and APAC travel tradeshow landscape. 

Azerbaijan was the latest addition to OTM’s diverse portfolio of exhibitors alongside returning favourites Turkey and Greece. In fact, the show was inaugurated in the august presence of H.E. Harris Theocharis, Minister of Tourism, Greece who commented, “OTM is very vibrant. It has a lot of pavilions, tourism boards, countries as well as private enterprises. This is indeed the place to be.” He was joined by Shri Satpal Maharaj, Minister of Tourism, Uttarakhand and Dr Trust Lin, Director, Taiwan Tourism Promotion Bureau. 

Southeast and East Asia had a large presence, with gorgeous pavilions from Taiwan, Thailand, Fiji, Korea and Japan. Commenting on the show, Yusuke Yamamoto, Executive Director of Tourism, Japan National Tourism Organization (JNTO) said, “OTM is a very good show. Being a B2B only event, the show is a very good platform for us to interact with the Indian travel market which is of critical importance to Japan.”

Indonesia was again OTM’s premium partner with the biggest pavilion, with massive multimedia screens, live angklung concerts and Balinese dancers. Malaysia’s pavilion was a treat to the eyes with a beautiful eco-themed decoration. “I’ve been here for two days and the feedback I got is that the response has been very positive. I myself have met with local players here and I’m confident that India will continue to perform well for Malaysia,” said Zulkifly Bin Md Said, Deputy Director-General, Tourism Malaysia.

Africa’s presence was also noteworthy - from Egypt to Rwanda, Kenya and Tanzania. Neighbouring countries of Sri Lanka and Nepal both had elaborate displays on the show floor. Sri Lanka made a come back with the second biggest pavilion while Nepal is a favourite of OTM, participating year after year. 

A range of hand-selected travel trade and corporate travel buyers from within India were hosted as VIP guests in OTM’s Hosted Buyer Program. 500+ top travel trade buyers comprising India’s biggest travel agents and tour operators alongside 50+ corporate decision-makers from ICICI, Ericsson, Reliance, Adani, Sharekhan, Mahindra, Raymond, Network 18 and others interacted with 1,100+ exhibitors on the very busy show floor. 

200+ travel trade buyers and 100+ corporate buyers who are based in Mumbai attended OTM as pre-registered partially hosted buyers. 50+ MICE Planners and Wedding Planners from Cineyug, ANR Weddings, Bariza Events, Tamarind Global attended OTM while 50+ top Wedding Planners based in Mumbai were also a part of WeddingSutra Engage, a special segment dedicated to the booming destination weddings market in India. 

 

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