Branded hotel ownership and asset management platform SAMHI Hotels is set to acquire a 70% stake in experiential hospitality platform RARE India for Rs. 47.39 cr, marking its entry into the experiential leisure segment through an asset-light investment model.

The company’s board approved the investment on March 5, according to a regulatory filing. The acquisition will be executed in two tranches, with SAMHI making a primary capital contribution and purchasing partnership interest from existing partners.

Alongside the acquisition, SAMHI and RARE have also signed a memorandum of understanding with Marriott International to explore affiliating RARE’s portfolio with Marriott’s global distribution ecosystem.

If finalised, RARE would receive exclusive rights to operate its hotels under the ‘Outdoor Collection’ brand by Marriott Bonvoy across India, Nepal, Bhutan and Sri Lanka, enabling global distribution through Marriott’s channels.