Outbound Tour Operators Association of India ( OTOAI ) has taken formal legal action against Atlys India Private Limited in response to the defamatory and disparaging statements made against the Travel Agent community.

Acting as an association and on behalf of the travel trade fraternity, OTOAI has issued a legal notice to Atlys India Private Limited. The said notice addresses the concerns related to the objectionable content circulated on social media platforms, which undermines the professionalism and credibility of travel agents.

The association had issued a formal notice to Atlys, alleging that a recently published social media video unfairly portrayed travel agents in a negative and generalized manner. Responding to the notice, Atlys clarified that the content was never intended to target licensed, ethical, or professionally governed travel agents or recognised industry associations.

Atlys stated that the advertisement was removed promptly from all social media platforms once the concern was brought to its attention. Acknowledging that the language or tone of the reel may have created an unintended impression, Atlys expressed regret for any hurt caused to legitimate travel professionals and confirmed that a public apology and clarification has already been issued.

Industry observers see the episode as a reminder of the delicate balance travel-tech companies must maintain while addressing consumer protection, without undermining the credibility of established travel trade professionals.