Building on a landmark year of tourism growth, the Moroccan National Tourism Office (MNTO) successfully concluded its participation at Outbound Travel Mart (OTM) 2026, held from 5–7 February at the Jio World Convention Centre, BKC, Mumbai, reinforcing Morocco’s fast-growing appeal among Indian travellers.
Morocco, fondly known as the ‘Kingdom of light’, recorded an exceptional 19.8 million international arrivals, marking a 14% increase year-on-year and cementing its position as Africa’s leading tourism destination. Within this global success story, the Indian market emerged as a standout, with arrivals reaching 53,697 visitors, reflecting a 31% growth over the previous year and a remarkable 224% increase compared to 2019 levels.
Speaking at the MNTO Gala Dinner held on the first day of OTM, where he engaged with key industry stakeholders and the Moroccan delegation, H.E. Mr. Mohamed Maliki, Ambassador of the Kingdom of Morocco to India, remarked: “The relationship between Morocco and India is reaching a momentous milestone, anchored in mutual respect and a shared vision for the future. Our participation in OTM 2026 and the incredible surge in Indian visitors to the 'Kingdom of light' are clear indicators of the deepening bonds between our two nations. There is immense growth potential yet to be tapped, and I am personally committed to further strengthening this partnership. By increasing awareness of Morocco’s diverse landscapes and rich heritage, we are not just promoting a destination, we are building a bridge for cultural and economic exchange that will benefit both our peoples for years to come.”
At OTM 2026, MNTO outlined a comprehensive India strategy built on consistent, year-round engagement with the travel trade and media. The approach prioritises deeper collaboration across Leisure, MICE, Destination Weddings, and Film Tourism, recognising India’s diverse outbound travel landscape and the importance of tailored market development.
Jamal Kilito, Country Manager – India, MNTO, added: “Our growth in India is not just a temporary rebound; it is the result of a long-term vision to position Morocco as a primary choice for high-value segments like MICE, destination weddings, and film tourism. With our 'Airports 2030' plan and the expansion of the high-speed rail network, we are ensuring that the Indian traveller can experience the 'Kingdom of light' with world-class ease and sophistication. Our focus is now on transforming this massive interest into sustainable, long-term partnerships with the Indian travel trade.”
To enhance market accessibility, MNTO has established a strong trade footprint across nine key Indian hubs, including Mumbai, Delhi, Kolkata, Bangalore, and Hyderabad, while also focusing on high-potential cities such as Pune, Lucknow, Chandigarh, and Jaipur. This footprint is further strengthened through strategic collaborations with airlines, travel associations, and specialist partners, particularly those serving the unique requirements of the destination wedding and film sectors.
The success of this strategy is closely linked to MNTO’s participation at OTM 2026, where it was supported by a curated delegation of Morocco’s leading tourism partners, from iconic luxury hospitality brands to experienced destination management companies. Together, MNTO and its partners aim to build stronger trade confidence and ensure that every Moroccan travel experience is delivered to the highest standards, strengthening the destination’s long-term positioning in India.
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